When I find out about a designer, label, artist or brand it's usually because I see an image of their work and want to find out more about it. This time it was different, and it all started with a name: Poppy von Frohlich.
Fröhlich means happy in German and I love poppies, so I wanted to find out who is behind that happy name. Well - turns out it's not exactly a who, but a small fashion and home decor company based in San Francisco. And a very special one, too! Trudy, the who behind it (there must be a who somewhere, after all!), founded her brand Poppy von Frohlich in 2010 after working as a freelance fashion designer for various local companies for 10 years. Her concept is very unique: Every six weeks she designs a new item, usually a coat or jacket, sews a sample of it and posts it on her website. There's always a limited number of each design which will be produced, either in local sewing companies or by herself in her studio.
Her latest design is the one you see up there: Lumber Jane. (Again: Great name, don't you think?). Made for walks along the beach when summer hasn't really arrived yet, with giant pockets for all the little treasures you find along the way. She just finished the first sample and will only make 15 of them on pre order.
Where I live, I will need a coat or a jacket on about 300 days of the year and by now I know that only good quality and timeless designs will stay with me for more than one season. I've seen too many of my jackets fall apart after a couple of months - that's why I fell in love with Poppy von Frohlich right away.
And if all you want to think about right now are airy summer dresses - there's also a beautiful dress Trudy designed: Dandelion Days. I was a little sad to find out that it sold out already - but I hope there'll be another Poppy von Frohlich dress this summer!
Photography: Jen Siska