a look back at the hive |


I've recovered a bit from a long and packed conference weekend at the hive - time to show you some more insights. It was a weekend with highs and lows and it took me a bit of thinking what I wanted to concentrate on for a post...


My personal highlight was the styling workshop with Dietlind Wolf who is not only a famous and successful propstylist, photographer, designer and illustrator but also - as it turned out - a wonderful person who was happy to share her knowledge, experience and thoughts with us in a very generous and honest way. 


dietlind wolf styling workshop at the hive |


She came equipped with lots of props, all belonging to the same "light/summer/coral" - color scheme, inspired by a white coral, to give us a feeling of summer on a rainy and grey day (many many more than the ones you see in the pictures), as well as different backdrops and undergounds and part of her photography equipment. The room was a little too small to give all of us the opportunity to play around with it, so we decided that she should do a spontanious "live styling session" for us to give us an example of her work process.


dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |
dietlind wolf styling workshop at the hive |


If you want to see the result please hop over to Dietlind's website and blog where you can not only see the picture she is taking up there but also more of her work.


Besides Dietlind Wolf's workshop there were many more keynotes and workshops - I didn't get to see all of them but I want to highlight Tina Fussell from Flying House by traveling mama who talked about "blogging for the fun of it" and, even though I didn't see it but heard so many good things about it and got to know her as a lovely person during the weekend, Kat Conte from Zero The One who gave a workshop about video blogging.


All in all the most valuable keynotes and workshops were given by bloggers themselves who knew what their audience expected and needed.

Unfortunately, there were also some speakers coming from companies who seemed to have underestimated their audience's ability to tell the difference between a workshop and a product presentation, as well as some speakers who didn't bother to address the target group they were talking to and saw it simply as a chance to add another speaking engagement to their CV. Let's hope they saw the angry tweets and posts later and rethink their strategy when reaching out to bloggers. And maybe it's also time for bloggers to analyze why some companies and self-proclaimed experts see them as bunch of amateurs who will do and believe anything in exchange for money, products or their soul. 


BUT: Last but not least the weekend was all about meeting old and new blogging friends. Normally you know the blogs and not the person behind it - after a weekend like that it's just the opposite: Lots of new faces, the blogs behind them I will have to explore step by step...


the hive berlin |

Write a comment

Comments: 14
  • #1

    ilaria (Wednesday, 29 May 2013 21:50)

    Lena, it sounds like a great week-end. I am so sorry I couldn't come. I would have loved to see you all again. I loved what you said about non bloggers-speakers ... the MTB in Stockholm had a couple of examples as well ... I think this is something organizers of bloggers meetings should review. I read beautiful reports of some of the workshops and I am happy some of the bloggers/speakers put their slides online. Hope we have the chance to meet again another time xx

  • #2

    Kreetta (Wednesday, 29 May 2013 22:01)

    You had a wonderful weekend! I admit I feel a little bit envy but in good way :) sounds very interesting. Great recap Lena! Thank you!

  • #3

    Ana (Wednesday, 29 May 2013 23:08)

    It#s crazy how many blogger conferences there are in Europe. It seams to me the blogger scene is growing so much faster than in US. We only have this AltSummit, which is always sold out. I think, it's time to organize something myself. ;)

  • #4

    Gudy Herder (Thursday, 30 May 2013 08:19)

    Interesting thoughts, Lena. There are so many brands now already wanting to approach bloggers without knowing how to do that and on the other hand, still quite a few underestimating, their influence. I am pretty sure, that will change though :-)
    Happy to have seen you again!

  • #5

    minamoka (Thursday, 30 May 2013 11:23)

    @Ilaria: Oh I really hope so, too!
    @Kreetta: Yes, it was. Don't be sad, Dietlind said that she is thinking about giving a longer workshop. If she does, she will announce it on her website.
    @Ana: You think so? To us it seems as if there is so much more going on in the US. What's happening here are babysteps compared to AltSummit, believe me. But why don't you start something, maybe even local, SF seems to be full of great bloggers. Find a partner or two and set sth. up!
    @Gudy: Thank you - I think so, too. We're all still pioneers - and I really believe that both companies and bloggers who want to collaborate have to - and will - learn a lot. For now, I'm just observing...

  • #6

    Judith (Thursday, 30 May 2013 14:55)

    Completely agree with you (and hope!) that companies and bloggers will learn a lot in the months and years ahead. For me the best part of the weekend was meeting so many sweet people, including you. I'm still a bit on a cloud, but slowly things fall back into place.
    @Ana You should totally do that!

  • #7

    minamoka (Thursday, 30 May 2013 15:18)

    Hi Judith, same for me - it was so nice to meet in person and get to spend some time together. Take your time to settle!

  • #8

    geraldine (Thursday, 30 May 2013 19:14)

    Oh dear! I've been reading the reviews of the hive and they all seem quite disappointed. I guess the organisers will now take on board the comments. I'm still disappointed I didn't come. Would have loved to see you and all other blogging friends again. What are your thoughts on the Copenhagen one? or is it a no no after this one? xx

  • #9

    Elisa (Thursday, 30 May 2013 22:15)

    Nice recap, Lena!

    I agree with your assessment of the speakers and workshops. It was easy to see who had done the homework and prepared for the presentation and who was just using it to bring water to their mill, so to speak. The last speech was especially disappointing to me, and I was also disappointed by the Pantone talk, which was a bunch of blah blah and nothing really useful or interesting. The speaker seemed quite bored herself, actually. It's a pity because I was looking forward to hearing more about the bright and exciting world of color theory and all the research that leads to the color of the year and such! Oh well.

    I did enjoy meeting lots of fellow bloggers, immensely! I wish we had gotten a chance to chat a bit more - maybe next time!

  • #10

    julia I mintlametta (Friday, 31 May 2013 09:34)

    yippeah! I guess we had some of the same highlights at The Hive - honestly I am already a bit tired to read all the summarys but I really like your impressions, pictures and insights * julia

  • #11

    Eva @FoodVegetarisch (Saturday, 01 June 2013 10:13)

    Thank you Lena for sharing all these impressions and thoughts about the Hive!! Indeed, I had the plan to come also there but for some reason in the end it was not possible. But thanks to your summary and pictures I am happy now to get by this some more ideas how great and interesting this weekend was. And I have to admit, somehow I envy you that you had the workshop with Dietlind Wolf :)
    Hugs, Eva

  • #12

    Kate (@shoegirlinDE) (Saturday, 01 June 2013 11:38)

    I hear you, Lena. I still am a bit conflicted about the conference. Thanks for sharing your thoughts!

    @Ana - I was thinking the same thing myself! Perhaps we should partner up on a new kind of bloggers conference... ;)

  • #13

    Anni (Saturday, 01 June 2013 20:36)

    Hallo Lena,
    einen schönen Blog hast Du!!!
    Hat mich sehr gefreut, dass wir uns auf The Hive kennengelernt haben.
    Und Deine Berlinkarte ist ja der Knaller.
    ganz liebe Grüße aus Bremen!***

  • #14

    Doris (Tuesday, 04 June 2013 00:17)

    Lena, what I love about your blog is that you always tell it like it is. I'm glad you had a good time at The Hive, Dietland Wolf's workshop sounds wonderful, as did the bloggers speeches. Thanks for the review, it's much appreciated. xD




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